By Scott
No.
For the under $15 price on Amazon, this book is likely worthwhile for those brand new to the field of online interaction design. For any with even a little bit of experience, however, it’s not very deep. Moreover, for all readers, there’s some odd problems with the book itself given its topic.
[Read more…]
By Scott
Yes.
| It’s been years since I’ve read the original. This book is a must read if you have anything to do with marketing products of any sort to just about anyone. Does that seem a bit strong of an endorsement? Perhaps. |
Underhill may have written this book primarily to offer up insights into the retail marketplace and the mind and behavior of retail shoppers, (as well as promote his own business), but the insights are useful beyond these goals. One basic tenet for just about anyone marketing or selling anything is to “Know Your Customer.” Underhill’s depth of experience in this area is amazing. From simple day-to-day observations to the insights he draws from them, you can get a real feel for what’s going on inside a consumer’s decision making process.
[Read more…]
By Scott
This is somewhat a rant on an article about an article… In Tech is the New Wall Street, Joseph Walker seemed to feel like coming up with the pithy headline, “Tech is the New Wall Street.” Quoting from “The End of Wall Street As They Knew It,” there’s an arrogant comment by a current finance exec explaining how right now, you’d go to Silicon Valley instead so maybe you could be the next Mark Zuckerberg. Uh huh. That’s all it takes.
It’s disturbing, though perhaps not surprising just how shallow that article is. While it’s possible a migration of folks who otherwise might have gone to Wall St. into tech will have value, it’s conceivable there’s an attitudinal problem that will need to change on the way to such a transition. That is, one of unbridled selfishness vs. desire to create value. Obviously, a talented manager with financial chops can provide value to just about any company. But tech isn’t just about management; it’s about vision and value. Things the pure quant folks don’t seem to fully realize. While there’s nothing wrong with a healthy amount of personal selfishness, my personal belief is that this kind of motivational imperative isn’t what typically leads to good product craft. In fact, in a lot of cases for B2C products, something decidedly non-finance and not even technical is needed. That being, some empathy that could allow a visionary or product manager to sense a pain point worth solving or an unmet desire.
[Read more…]
By Scott
Sent to their respective email addresses today:
To:
The Honorable Representative Jim Hines
The Honorable Senator Joe Lieberman
The Honorable Senator Richard Blumenthal
As one of your constituants I urge you to reject the upcoming bill, the Stop Online Piracy Act (SOPA), H.R.3261. While it’s cleverly named in such a way as to suggest anyone against it clearly supports criminality, the provisions of this legislation are more pirate-like than what it proposes to protect.
[Read more…]
By Scott
I’m sorry. I’m just having a bad buzzword reaction. So it’ll take a whole post to get it off of me. Didn’t the idea of a curator used to have a feel kind of like a musty museum? When I hear the word, I just flashback right to a 5th grade trip to the Museum of Natural History. Not any more! It’s a cool word now. At least in the realm of nouveau information architects and buzzword compliant Internet marketing folks. The rise of the word Curation reminds me of back when marketing folks started pronouncing the word ‘niche’ as “neeesh” instead of “nitch.” It helped identify the truly clued in vs. the riff-raff of Madison Avenue. I’d love to see a graph of word frequency for Curation over the past 5 or 10 years. That would be interesting. [Read more…]