This started as a joke that got out of control, but the build produced a few lessons worth sharing.
Most of my work is product-focused rather than production-focused. Product and marketing people should spend their time with customers, markets, competitors, business models, and worthwhile problems. Becoming absorbed in production can turn attention inward instead of outward.
Still, sometimes you need or just want to build something yourself. Like everyone else, I now use AI for all manner of things. But there’s a difference between a throwaway prototype for quick user testing and something that might approach production. For one project, I had to move beyond simple prototypes and build a modern AI-assisted production pipeline without experimenting on a client’s product, a company’s core offering, or anything containing important customer data. So I needed something harmless, but sort of real, to test with. To borrow from my woodworking hobby, I practice new techniques on cheap material before touching fine red oak. The same principle applies here: make early mistakes where failure costs essentially nothing.
So I built a joke website, but the tools and methods behind it are no joke. They are genuinely powerful. At the same time, the more serious project benefits from using this as a no risk practice platform. So here’s where we come out:
- This article: I’ll just tell you what I built and some of the tools I used to do it.
- Next Up: A series on AI Build Copiloting in general for “semi” technical users. That is, product folks with some basic engineering familiarity, who need to dive a bit deeper into these areas, even if only part of the time.
- After that: Another series focused on building in databases with AI assistance.










