TetraMesa

  • About Us
  • Services
  • Clients
  • Contact
  • Blog

Book Review: Inspired

April 3, 2017 By Scott

Worth Reading?

Yes.


Inspired– Marty Cagan.

Why?

This book was embedded somewhere in my “To Be Read” pile for several years. It should have been closer to the top. Marty Cagan, founding partner of the Silicon Valley Product Group, former VP, Product at eBay, and other things… has provided a really great group of insights in this work.

Even approaching 10 years since initial publication, it seems as if released today it would be perfectly applicable to digital product management, and beyond.

Cagan appears to truly appreciate the role various team members play in product creation. It might be the case that any cohort thinks of its role as key to success.

  • Without Development, there’d be no product.
  • Without good design and interaction design, products could be much more likely to fail.
  • Without good Product Management, you could easily build a finely tuned, well functioning product that no one cares about.

What Cagan shows in a no BS kind of way is how Great Products can be achieved through a balance of the disciplines. He talks about the importance of both engineering and user experience and product management, as well as some of the tensions between them.  While this isn’t a work that goes deeply into every template for various product phases, there’s a decent overview of various stages on the way to launch.

There’s a handful of books I think any aspiring Digital Product Manager should probably check out. This is one of them.

Filed Under: Book Review

Recent Posts

  • Fear of Agent Rot: Lobotomies in Smart Systems
  • Adding a GPT with RAG to a WordPress Site
  • AI GPT Safety & Issues for Kids
  • Comparison Site Build: WordPress vs. AI Builder
  • Solving Physical Risks of Holding Crypto

Categories

  • Analytics
  • Book Review
  • Marketing
  • Product Management
  • Tech / Business / General
  • UI / UX
  • Uncategorized

Location

We're located in Stamford, CT, "The City that Works." Most of our in person engagement Clients are located in the metro NYC area in either New York City, Westchester or Fairfield Counties, as well as Los Angeles and San Francisco. We do off site work for a variety of Clients as well.

Have a Project?

If you have a project you would like to discuss, just get in touch via our Contact Form.

Connect

As a small consultancy, we spend more time with our Clients' social media than our own. If you would like to keep up with us the rare times we have something important enough to say via social media, feel free to follow our accounts.
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2025 · TetraMesa, LLC · All Rights Reserved