In an earlier article, I provided some templates for Customer Journey Mapping. And I even mentioned how you might need to do different maps for various customer cohorts. What I didn’t provide was any guidance about those cohorts. So I’m going to try to fix that now.
As is often the case, there’s a lot of tools and templates out there for creating user personas. Some of the tools are behind paywalls as part of various product management tool software. And a lot of this stuff is really good. But also potentially expensive for startups or small teams. But the “free” templates are often either poor, (my opinion), or behind presentation template paywalls or possibly riddled with embedded malware. So here you go…
I’d originally produced this template as part of a product management training program I’d built for one of the large online courseware offerings, but the template itself is already public so here it is:
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