Why anyone would want to re-hash this topic is a fair question. It came out of a discussion I had with some relatively junior product managers who came to Product, as is often the case, from other specialties. So many management books and courses… So many definitions of the same things. So many years of struggle. And yet… we still have differing definitions, suggestions, and apparently confusion about what seem to be the basics for high level strategy and associated concepts. You can easily search for some of these key words and find other authors with completely opposite viewpoints of each other. But not always explanations as to why. I, perhaps foolishly, think I might understand where some of the confusion has come into play. And since I’ve got what I think might be a path through this, I’m going to give it a shot…
There’s a really long writeup coming, but here’s the short version…
[Read more…]