TetraMesa

  • About Us
  • Services
  • Clients
  • Contact
  • Blog

Archives for February 2013

Book Review: Why We Buy – Updated 2009 Edition

February 9, 2013 By Scott

Worth Reading?

Yes.

Why?


It’s been years since I’ve read the original. This book is a must read if you have anything to do with marketing products of any sort to just about anyone. Does that seem a bit strong of an endorsement? Perhaps.

Underhill may have written this book primarily to offer up insights into the retail marketplace and the mind and behavior of retail shoppers, (as well as promote his own business), but the insights are useful beyond these goals. One basic tenet for just about anyone marketing or selling anything is to “Know Your Customer.” Underhill’s depth of experience in this area is amazing. From simple day-to-day observations to the insights he draws from them, you can get a real feel for what’s going on inside a consumer’s decision making process.
[Read more…]

Filed Under: Book Review

Recent Posts

  • The Real Raw Power of Social Media
  • MVPs + Vibe + Moral Hazard = VibeWreck?
  • LLM / Text Vectors for Product Managers
  • De-Dollarization Risks from Crypto and AI
  • Upgrading an AI with a RAG Vector DB

Categories

  • Analytics
  • Book Review
  • Marketing
  • Product Management
  • Tech / Business / General
  • UI / UX
  • Uncategorized

Location

We're located in Stamford, CT, "The City that Works." Most of our in person engagement Clients are located in the metro NYC area in either New York City, Westchester or Fairfield Counties, as well as Los Angeles and San Francisco. We do off site work for a variety of Clients as well.

Have a Project?

If you have a project you would like to discuss, just get in touch via our Contact Form.

Connect

As a small consultancy, we spend more time with our Clients' social media than our own. If you would like to keep up with us the rare times we have something important enough to say via social media, feel free to follow our accounts.
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2025 · TetraMesa, LLC · All Rights Reserved