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Identity Phonership – You, Yourcellf

December 15, 2025 By Scott

First off, apologies for the bad puns in the headline. I am a dad though. So bad dad puns just come with the territory. Here, I saw a chance for a double, so had to take it.

Today it’s time to discuss some pros, cons, risks, and mitigations for the reality that our cellphones have accidentally become our gatekeepers to all manner of things digital. And often physical as well. You likely already know how integrated, (and dependent), a lot of digital activities have become on our mobile devices. But how? And what might this mean? Smartphones as identity gatekeepers has been discussed before. However, what we’re experiencing now in the mid 2020s is arguably a new level.

How did our cell phone companies become the gatekeepers of our identities?

How many things now push for multi-factor authentication via our smartphones? There’s products where it seems if you don’t have a smartphone, you’re simply not going to be able to participate. How might this play out? Do phone companies know about this? Of course. Will they try to exploit this role to just extract more fees given they’re arguably in strategically poor commodity businesses with competitive margin pressure?

Phones are no longer just credentials; they’re becoming identity custodians. Security is often thought of as three things: What you have, (such as debit card), what you know, (PIN code), and what you are, (biometrics.) With our phones we seem to have shifted from just something you have to the thing that vouches for everything else.

Recovery, coercion, or loss were not first-class design considerations.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

Product Lessons from DeFi’s Rise

November 6, 2025 By Scott

If you follow crypto, you’ve likely noticed the rise in DeFi activity the past several months. As Traditional Finance (TradFi) evolves and co-opts parts of crypto, we’re seeing emergence of a hybrid model called Centralized Finance (CeFi) and watching what may be an inflection year. Every year seems like “the year of SOMEthing,” but with trillions finding new pathways, it seems a fair statement now. Growth of Decentralized Finance (DeFi) despite easier Central Exchange (CEX) options is telling. DeFi remains difficult and risky. Yet it’s growing as percentage of crypto activity. Some of this may be episodic, but it reveals a deeper signal about marketplace pain points: users will endure hardship just to escape worse systems. It’s a story of value over comfort, like drivers taking a pothole-filled detour to avoid a toll road they no longer trust, but there’s someplace they’ve just got to go.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

Agentic & AI Business Safety for Product Managers – Part 1

September 29, 2025 By Scott

TL;DR

Following are some things I’ve been coming across as I work, (and play), with some of our new tools. These days, whatever your level in Product, chances are you’re building or at least looking at something involving Agentic workflows or AI.

Given the increasing ease of use of new tools, you’re probably working directly with them. Hint: Even if you’re a CPO or VP, if you’re not getting your hands dirty, you’re similar to the CEOs as recently as the 1990s who were proud of the fact that they didn’t use email. Is that really the box where you’d like to constrain yourself? As with so many things, you don’t likely need to be an expert here. You just need to understand what the tools in your box can do and certainly some of the risks we face. Whether as Individual Contributor (IC), or senior manager, there’s risks and basic practices you need to have on your checklist that should be table stakes. Many of us now build with Low Code No Code or are VibeCoding our way to MVPs. Great. These tools are awesome for prototyping. For production though?

Watch out.

Stop here and just ponder that thought if you like. For details… read on. (Note that some of the upcoming examples are for any product person, whereas others are for more technical PMs or their developer partners. Regardless, they should give you a sense of what kinds of things you need to check off your list.)


[Read more…]

Filed Under: Product Management, Tech / Business / General, UI / UX

Teach Your Children (AI) Well

August 28, 2025 By Scott

This is for parents of school age children, which is generally elementary through middle-school age, but some consider it the full K – 12 period. Some of us may be AI builders. Others users, and some wish it would go away. Regardless, we have to help our kids navigate another technology. It’s another amazing tool, carries some risks, and maybe another distraction. I’ve written about AI GPT Safety & Issues for Kids earlier. This is more about some specific things to consider doing as a parent. This isn’t coming from a professional educator. Just a parent who works with these tools. I couldn’t find a good guideline to use with my own family. Most things I found were about safety or overly generic. So I’ve tried to make one.

What’s next is first some background regarding this area and then the Specific Guidelines. BUT YOU CAN SKIP THE BACKGROUND IF YOU LIKE and head right down to the section: Specific Guidelines for Teaching Kids

[Read more…]

Filed Under: Tech / Business / General, UI / UX

Agents for Content Discovery and Ideation

July 15, 2025 By Scott

TL;DR

If you’re a product manager crafting content production workflows for yourself, a client, or your team, start by explicitly defining your values and strategy. (After all, values like authenticity can be core to your strategic edge.) What follows are practical ideas and a walkthrough of how this plays out in a real-world example: a niche medical site powered by AI agents for discovery and ideation.

AI tools don’t need to be garbage generators. They can be useful partners when used thoughtfully with humans in the loop. Here’s just a couple of ways AIs can help in market discovery and content creation, backed by real-world examples from my niche medical community site, ACLSupport.com. Key takeaways: Leverage AI to uncover customer insights quickly and streamline production, while maintaining your unique voice. In a market where AI content tools are projected to reach $2.38 billion by 2032, and the Generative AI In Content Creation Market $134.23 billion, businesses that integrate these tools ethically will gain a competitive edge.

The AI Content Debate: Addressing Key Concerns

As AI reshapes content marketing, backlash centers on two main issues: quality and authenticity.

Quality: The “AI Generates Garbage” Debate

Critics argue AI output often feels generic, optimized for clicks rather than value. This may be true for low-effort prompts churning out clickbait, but it’s not inherent to the technology. Content creators, writers, marketers, understandably worry about disintermediation. Yet, as with any tool, results depend on the user. Poor input yields poor output, much like spellcheckers can’t fix flawed ideas.

Authenticity: The Authenticity Dilemma

The deeper unease stems from the “uncanny valley.” If you haven’t heard of this, it’s kind of a creepy feeling when something mimics humanity imperfectly. We dislike being deceived, especially where source transparency matters. Blockchain might have a partial solution by verifying origins as I’ve written about, but for now, we don’t have this industry infrastructure. According to the Content Marketing Institute’s 2025 B2B Content Marketing report, while 81% of B2B marketers use generative AI, 45% lack usage guidelines, underscoring gaps in prioritizing authenticity. As is often the case, our practices lag the cutting edge tech.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

Fear of Agent Rot: Lobotomies in Smart Systems

June 20, 2025 By Scott

tl;dr

Are you a builder? Probably if you’re here. Either way, we’re all getting carried along in several recent trends. As we race to automate everything with shiny new AI tools, we’re also stacking up fragile workflows and hidden dependencies, setting ourselves up for a quiet kind of chaos I’m calling Agent Rot. It’s like Link Rot, but for smart systems. The short answer is to just pay attention to this. For more, here’s why it’s happening, what could go wrong, and what we can do to keep our bots from forgetting what they were built to do.


Agent Rot will put Link Rot to shame. It’s not quite here yet, but I’m giving it a name. Because for now our burgeoning bright, shiny, new AI/GPT automation tools still have that “Fresh New Workflow Scent!” But what challenges will we face when they start to get creaky?

[Read more…]

Filed Under: Product Management, Tech / Business / General, UI / UX

Adding a GPT with RAG to a WordPress Site

June 19, 2025 By Scott

A couple of weeks ago I deployed a small WordPress website in support of a particular medical community. My goal was to test using WordPress vs. A Gen AI website builder and see how well a moderately technical product manager type, (but not a developer), could use some tools to make digital things. I kind of joked at the end that “I’ll probably toss in a GPT Chat feature because, well, I mean… it’s 2025.” I wasn’t actually going to bother, but, really now… it is 2025 after all. The site should have a GPT. So let’s have at it! (Here’s the end result by the way: ACL-GPT.)

[Read more…]

Filed Under: Product Management, Tech / Business / General, UI / UX

Comparison Site Build: WordPress vs. AI Builder

May 29, 2025 By Scott

tl;dr

  • I wanted to test building a small website comparing WordPress to a custom AI generated site to support people with a medical issue.
  • Bottom line is the generative site is easily competitive with WordPress, and very flexible.
  • Final choice is to to go with the reliable WordPress option though; so I don’t have to worry about ongoing issues, but the generative site capabilities were somewhere between kind of cool and astounding. (I personally think it’s just going to be a relatively short time before I’ll be choosing to use them more.)
  • The end results include the ACL support site generated with a Gen AI tool, (which is not content complete at this point), and the go to market site, aclsupport.com, which is managed hosting WordPress. (No attempt to make them match visually or with content; just get the basics up.)

That’s it! if you want the full story, here you go…

[Read more…]

Filed Under: Product Management, Tech / Business / General, UI / UX

Building a PM Helper with AI

March 27, 2025 By Scott

What are We Doing?

We’re going to look at a plaything I built in just a handful of hours while digging into agentic AI a bit just for fun. (Well, for career-related things as well, but mostly for fun.) The toy is an AI enabled Digital Product Manager assistant app where you can ask questions about product management. Which, as it turns out, could actually be a real product. I built it as a toy project for fun, but might actually soft launch this thing. Because, why not? Can you just do this with any GPT? Sure. But this one is tuned specifically to product management in general and digital product management in particular. (There are others like it though, so maybe just leave it as a personal tool. We’ll see.)

Why do this? Why bother. And why do you care? Since the vibe coding thing is so very in right now, (maybe for another few months), I figured it was time to jump in a bit. While I’ve built some agent workflows in the past and built a variety of apps, it’s usually been team based. This is one of those, “Hey, if I can do this… anyone can” type posts. The question, of course, is do you have a reason / use case? But the whole argument that used to exist about some things being “too hard” or “too technical” or “too much time” are fading away with some of these tools. Not completely. And some things absolutely – my opinion – require “real” developers. But others? Lower risk things? Personal productivity things? Not as much anymore. So I’m going to go through my process just at a super high level. My goal is to convince other product manager types to dive into this area more deeply than just watching a webinar and learning some of the lingo. Even for senior roles and beyond individual contributor roles, I personally think it’s useful to get a visceral feel for how things work. Doing so helps offer better context for what teams might be going through as well as understanding in what might be possible. And also, getting a sense of what budget implications might be if you’ve got P&L responsibility for a product.

Next we’ll get into the details, but if you want to see the end result, it’s here: (But note, the functionality won’t work as I’ve got the public webhooks turned off so as not to burn up my paid quotas on the services in use. To see it working, check the Loom Demo.)

Direct Link to the App Test Website

App Demo / Loom Video

[Read more…]

Filed Under: Product Management, Tech / Business / General, UI / UX

Intrinsic / Extrinsic Product Values Framework 

March 5, 2025 By Scott

In a prior post about Intrinsic / Extrinsic Product Value Dynamics, we looked at the basic differences between intrinsic and extrinsic values and consumer perceptions. Here, we’re going over some frameworks you can consider using to define and position your products along these dimensions. The idea is to make sure that everything from features to messaging align with intended values.

Please note that this framework is a suggested proposal; not something I’ve seen used or tested. It focuses on creating and expressing value deeper in product features and structures rather than surface level messaging. (Which is of course still critical.) There is no experimental data of which I’m aware that tests on varying such dimensions against each other. (Though in the Value Dynamics article, we did go over examples of successful and challenged products.) My goal is to offer a structure to explicitly consider these dimensions and use them as input to a larger scope product positioning strategy that would include the other usual elements of actual features, pricing, competition and so on.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

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  • Identity Phonership – You, Yourcellf
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