Is Prompt Engineering just an overly fancy way of saying, “Here’s a better search query?” Maybe it should just be called Search 2.0? True enough, the output of an AI large language model is more than just a bunch of results, but the query itself is still ‘just’ an instruction of sorts, right?

In some cases, yes, it’s essentially the same as a fancy query. But mostly not. There are obvious differences in the use cases for prompts using AI Large Language Models (LLMs) vs how keywords get used in traditional search engines. And for all their potential faults and risks, LLMs can provide stunning new capabilities across a variety of use cases. At the same time, there seems to be some overblown expectations as to what prompts can do. For example, at least in some places, a misunderstanding that prompt engineering can make models better. While it may be true that prompts and responses can be iteratively honed and fed back into the fine-tuning of models to actually make models better, for the most part, they’re not used this way. I’d like to try to clear this up because I think it’s important we understand how we can use our tools and where they’re limited. Just to be clear, I’m not talking about the handful of folks who really are evaluating prompt output to adjust models. (If you’re one of those folks, you’re ideally operating more at the data science kind of level of prompt engineering.) For our purposes here, I’m talking about the typical consumer or business use that seems to have some people believing prompt input alone changes how the models themselves work.

Welcome to Part 2 of Finding Web Page Publish Dates when they’re not displayed on a page. Why would you care? Well, you have your reasons. Please see Part 1 of this topic to get a sense of why we’re bothering to look at this stuff.

In any case, continuing then…

• See if images have a date stamp.
  • Click on an image or right click and open in a new window. See if the URL has a date stamp on it.
  • A more extreme option might be to look at image info to see if there’s EXIF data in the image with a date. This doesn’t necessarily tell you much as the image could have been taken any time. Maybe it’s years old stock photography.

• Try Google’s Structured Data Tool.
  • The tool is to help web site creators validate data within their pages. But it can also be used for discovery.

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We’re Really Still Here?

After so many years in digital commerce, we still see what I think I’ll call “average practices” in surprising places.

I’ll admit I’m not a typical user or digital product manager. Probably from having been in this business for some time, I’m just amazed at some of the things I still see  brands doing online. (Or not doing.) William Gibson, the guy who first used the term “cyberspace” in print once said, “The future is already here — it’s just not very evenly distributed.” This certainly seems true of Best Practices in ecommerce. [Read more…]

Last week I posted about some issue regarding safety and such for autonomous vehicles. My goal was to make some points about the nature of some new technologies and to a degree how they relate to product management and such.

What I really didn’t anticipate is that within a week a new product craze would create a major public safety hazard. [Read more…]