Welcome to Part 2 in this series. When I started Part 1, I had no idea how quickly a whole lot of thoughts would flow regarding the cross-over utility of some ideas from sometimes time-pressured or higher-stakes fields into general product management.
Train How You Fight
Another great line from a fire instructor, “You can never train too hard for a job that can kill you.” This stresses the importance of realistic training that prepares firefighters for real-life scenarios. And train we do. Beyond initial training, we have weekly sessions, special classes, and more. In aviation there’s recurrent medical and flight checks, etc. Now, in corporate, there are hopefully less things that will kill you than in emergency response situations. But there are systems and equipment breakdowns. There are high-stakes situations. Are you prepared? Have you practiced scenarios? Or is the book up there on the shelf getting dusty? The problem with risk mitigation is you don’t make money from it. It’s value preserving, not value accretive. It’s a cost item, not a revenue item. Backup systems, security efforts are necessary, but they are on the cost side. Regardless, the only way to be really ready is training. Some say – with some validity – that’s what insurance is for; to buy away risk. And yet, is that responsible? Is it ethical? Maybe. It depends on your situation. You have to assess that. It’s not all gloom and doom though. There’s items on the plus side here. What about customer training / onboarding? Or sales? Whether it’s to mitigate bad outcomes or drive towards good ones, are you constantly learning? The better the training, the better the game is likely to go. Train how you fight.
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