TetraMesa

Archives for December 2016

Holiday Marketing Fails 2016

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Digital Marketing 101 Mistakes in 2016

Know Your Customer. Know Your Customer Journey. Understand their Messaging Needs. Do this… Before you send messages!

It’s funny we’re still here in terms of minor league mistakes for major brands. I’m not here today to pick on Macy’s in particular. I like Macy’s. Decent store and brand. They’re a generous corporate citizen with a great Thanksgiving Day parade and they put on great NYC fireworks. My wife and I get stuff there sometimes. I think my mom used to take me there when I was a kid. And then there’s this email my wife got Christmas Day I’ll show you below. So even though I like Macy’s just fine, it’s important to point out errors like this so that maybe digital marketers or more junior digital professionals can learn from the mistakes of others. [Read more…]

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