Some of the best products happened through one of two means; the first is the traditional market research, deep study and so on. The other is practically by accident; often the flash of inspiration entrepreneurial route. Everything else is somewhere in the middle. This series is about how we can maybe do better in either case.
I’m going to handle this topic in two parts. This first is just a story illustrating the value we can learn by going deep into the weeds and emphasizes the value of deep discovery; in this case for a B2B product. Why bother? Because I think otherwise we may be missing things. After that, in a separate article, we’ll run through the more basic discovery checklists.
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