TetraMesa is a Stamford, Connecticut based Consultancy providing product and brand development services primarily to clients in the metro New York City area, including NYC, Westchester and Fairfield Counties. The company is run by partners Scott and Ilyne Germaise, with expertise in both digital and physical consumer products. Ilyne and Scott develop products for both their own company and their clients, as well as participate in various community volunteer efforts.
Innovative leader in development and deployment of successful product marketing strategies. An early pioneer in online products, Scott designed and built some of the earliest eCommerce stores at Prodigy Services Company, the first mass market consumer online service. Shortly after, Scott co-founded top web property About.com, building out product management and quality assurance teams for this long lasting product. With product leadership roles in multiple content, community and commerce sites from CafeMom.com, OpenSky.com to Keep.com and more, Scott’s experience ranges from hands on product build through team building, management and strategic management. Scott is a serial entrepreneur and inventor with six approved Internet technology related patents and several more pending.
In his spare time, Scott enjoys playing ice hockey, tennis and other sports. He is an instrument rated private pilot and serves his community as an EMT with a local volunteer fire department.
Fully integrated marketing professional with extensive CPG experience growing businesses in multiple trade classes in organizations from 5K-120K employees. Ilyne’s specialties include New Product Development • Public Relations • Agency Relations/Mgmt • Package Design • Social Media • Management of Staff •Promotions • Market Research • Licensing • Collateral Materials • Marketing Plans • Brand Management • SKU Rationalization • Advertising (Traditional/Online) • Nielsen and IRI • Trademarks • Customer Oriented • Budgets/P&L • Strategy and Planning.
Ilyne’s roles have spanned multiple organization types and she has grown products at Mondelēz (formerly Kraft/Nabisco), Marcal, Bic Corporation, Dean Foods and others.
In her spare time, Ilyne enjoys playing tennis, SCUBA diving and other sports and serving her community in various volunteer efforts, including projects with the Taproot Foundation.