tl;dr version: Product and sales need to be strategically aligned and ideally working in a collegial team spirit manner. Historically, at least in some companies, there can be tension in this relationship, just as with any others. But if you’re working in product and you don’t see sales as one of your best allies, then I’d like to suggest you re-consider how you’re thinking about one of your key partners.
That’s it. You can stop reading now if you like. Thank you! (If you want all the in-depth treatment, keep going for some suggestions, stories, and maybe even a solution or two.)
[Read more…]