Maybe enough digital ink has been spilled already, but here’s the thing… something else showed up in my newsfeed recently that made me think, “You’re kidding, right? No one’s buying this.” (It was the AdAge Article: Out-of-Home Viewing Erased the NFL’s Ratings Deficit Last Season.) As product people, some of us focus on features, functions, benefits. And others on marketing. However, all of us should at least be interested in marketing and what the NFL faces now is a really interesting marketing business case. Whatever your level of interest in football might be, or your belief in some of the league’s issues, the legal monopoly that is the NFL has massive economic impact. While there’s some argument as to whether a stadium or Super Bowl has net positive impact on a city, (when you add in taxpayer subsidized stadium builds, etc.), football nevertheless generates massive economic activity overall. As a result, the challenges the marketplace faces should be of interest from a marketing perspective.
Planning an Event? Great. I’m sorry to say I can’t help you much with the event itself. What I perhaps can help you with is avoiding some major mistakes with your online presence. During a recent project, I’ve had occasion to look at a lot of events sites. And I’ve come to realize that there’s way too many folks out there damaging their prospects. Starting with the obvious; make sure to communicate the What/When/Where asap! Amazingly, many just don’t do this. [Read more…]