TetraMesa

  • About Us
  • Services
  • Clients
  • Contact
  • Blog

PM Perspective: Is AI a Great Business?

August 12, 2025 By Scott

Introduction

Short Answer? Maybe not so much. (At least when talking about the core tech vs. specialized solutions.) This won’t be as much about AI as about category and startup creation in general. AI just happens to provide us with a great developing case to review. (At least in terms of Large Language Models (LLMs) and Generative Pre-trained Transformer (GPT) products.)

Product people need to zoom in and out. There’s so much noise around new AI features, we may forget to take a wider view. While we’re often responsible for detailed product roadmaps, some of us also do strategy and business planning. In that role, we need to think about offerings in terms of long term strategy. Rapid growth in AI LLMs / GPTs provides a case worth study in terms of new category creation. We should keep in mind that AI / ML has been around for decades. What’s interesting now is the LLM / GPT space is a great example of a Blue Ocean strategy that is perhaps only fulfilling its promise in a general way. That is, the rising tide is lifting many boats, but early pioneers might not be able to take margin advantaged positions, which should be a benefit in a new category. (If you buy the book, be sure to get the latest edition.) Even though OpenAI bust this category open, they didn’t get to a winner-take-all or even winner-take-most position.

Why?

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General

GPTs and LLMs from a User Use Case Perspective

July 25, 2025 By Scott

Companies are missing the mark with AI projects. The headlines are not great.

  • Gartner Predicts 30% of Generative AI Projects Will Be Abandoned After Proof of Concept By End of 2025
  • Research by the RAND Corporation estimates more than 80% of AI projects fail, which is twice the rate of failure of non-AI projects.
  • Deloitte shows some benefits accruing such as uncovering ideas and insights with ROI generally positive, and yet, barriers due to mistakes with real-world consequences.
  • BCG’s 2025 survey indicates only “25% of executives are seeing significant value from AI”, with projects vulnerable due to unclear use cases and poor data readiness.

What’s going on? And more to the point; can product people help improve these outcomes?

Perhaps there are efforts to solve tech problems, but not always customer problems. From a Product person’s perspective, it’s time to re-visit basics and use cases. In the add AI scramble, there’s confusion about our shiny new toys. You see it in the drive to do anything with them. You see ridiculous job requirements posted from tech to product asking 5 – 10 years experience deploying AI. (For traditional ML, that may be fair. But they usually mean GPTs/LLMs, which have only been around a handful of years.)

Let’s reconsider our new capabilities from customer use case perspectives with focus on LLMs/GPTs. While also growing, we’ll skip traditional ML as it’s a separate and better understood category. (Things like regression models, decision trees, or clustering algorithms used in fields like finance, logistics, or medical diagnostics, which have established frameworks and decades of practical application.)

Why should we try a look from use case perspectives? Because for those of us that work in Product, instead of panicking figuring out how to check off the “We’re doing AI” into a checkbox in an Annual Report or a marketing piece, it might be useful to have clarity of purpose. We’ll focus on Generative Pre-trained Transformers (GPTs) and the Large Language Models (LLMs) over traditional ML or multi-modal GPTs.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General

Agents for Content Discovery and Ideation

July 15, 2025 By Scott

TL;DR

If you’re a product manager crafting content production workflows for yourself, a client, or your team, start by explicitly defining your values and strategy. (After all, values like authenticity can be core to your strategic edge.) What follows are practical ideas and a walkthrough of how this plays out in a real-world example: a niche medical site powered by AI agents for discovery and ideation.

AI tools don’t need to be garbage generators. They can be useful partners when used thoughtfully with humans in the loop. Here’s just a couple of ways AIs can help in market discovery and content creation, backed by real-world examples from my niche medical community site, ACLSupport.com. Key takeaways: Leverage AI to uncover customer insights quickly and streamline production, while maintaining your unique voice. In a market where AI content tools are projected to reach $2.38 billion by 2032, and the Generative AI In Content Creation Market $134.23 billion, businesses that integrate these tools ethically will gain a competitive edge.

The AI Content Debate: Addressing Key Concerns

As AI reshapes content marketing, backlash centers on two main issues: quality and authenticity.

Quality: The “AI Generates Garbage” Debate

Critics argue AI output often feels generic, optimized for clicks rather than value. This may be true for low-effort prompts churning out clickbait, but it’s not inherent to the technology. Content creators, writers, marketers, understandably worry about disintermediation. Yet, as with any tool, results depend on the user. Poor input yields poor output, much like spellcheckers can’t fix flawed ideas.

Authenticity: The Authenticity Dilemma

The deeper unease stems from the “uncanny valley.” If you haven’t heard of this, it’s kind of a creepy feeling when something mimics humanity imperfectly. We dislike being deceived, especially where source transparency matters. Blockchain might have a partial solution by verifying origins as I’ve written about, but for now, we don’t have this industry infrastructure. According to the Content Marketing Institute’s 2025 B2B Content Marketing report, while 81% of B2B marketers use generative AI, 45% lack usage guidelines, underscoring gaps in prioritizing authenticity. As is often the case, our practices lag the cutting edge tech.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

The Real Raw Power of Social Media

May 12, 2025 By Scott

I’ve known about the real power of social media for quite some time. (As have we all.) But recently I was deeply reminded of it after struggling with a personal issue. I’m old enough to remember dial-up. And I’ve personally designed, built or managed some of the earliest digital communications platforms. On occasion, those included support groups/forums for people with all manner of issues. The power in these areas isn’t something that AI is likely going to surpass any time soon. And only a few truly authentic marketers can participate. There are just some things that aren’t likely to be handed off to AI agents.

As much as I enjoy some aspects of social media, sometimes over time we tend to forget things. It’s somewhat how we’re designed as people. Our neural pathways are just set up to decay pathways we don’t exercise a lot. And I think I’d forgotten some of the core value of special enthusiast and focused groups. Which is ironic, since I’ve worked on so many of these products across multiple companies.

I’m not sure if now is a great time to be writing this. But I’ve been trying to write more as it both helps me learn better and faster and I’ve always enjoyed teaching and sharing. The hazard right now is I’m a little loopy on pain meds, post ACL surgery after a little ice hockey incident. (The good news was after the fall there was a nice solid wall to stop me sliding.) While I’ve been injured before, plenty of broken bones, etc., this one is a bit heavier. And while I’m always appreciative of the gift of modern medicine, living in a modern economy and the privilege of decent insurance, there’s another benefit. And that’s the information and support available via Digital/social. This is what has me re-thinking about the power of social.

Without the research, the discussion threads, and more I’ve been able to use across Facebook, Reddit and others, there’s no way I’d have done as well as I did my first painful week post-surgery without the help. And I mean help across the board. Information. Intellectual help. Emotional help. Etc. (For the physical help, that goes mostly to my wife who’s putting up with yet another sports injury.)

Anyway, here’s what I’m re-learning as I type this, and since typing is just about the only thing I’ll be able to do for the next week or so, here’s all I’ve come up with this week…

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General

Intrinsic / Extrinsic Product Values Framework 

March 5, 2025 By Scott

In a prior post about Intrinsic / Extrinsic Product Value Dynamics, we looked at the basic differences between intrinsic and extrinsic values and consumer perceptions. Here, we’re going over some frameworks you can consider using to define and position your products along these dimensions. The idea is to make sure that everything from features to messaging align with intended values.

Please note that this framework is a suggested proposal; not something I’ve seen used or tested. It focuses on creating and expressing value deeper in product features and structures rather than surface level messaging. (Which is of course still critical.) There is no experimental data of which I’m aware that tests on varying such dimensions against each other. (Though in the Value Dynamics article, we did go over examples of successful and challenged products.) My goal is to offer a structure to explicitly consider these dimensions and use them as input to a larger scope product positioning strategy that would include the other usual elements of actual features, pricing, competition and so on.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General, UI / UX

Intrinsic / Extrinsic Product Value Dynamics

March 4, 2025 By Scott

As a Digital Product person, do you think about intrinsic and extrinsic values of your product or service? Traditional marketing has generally considered these issues from a high-level marketing and messaging perspective. But how often do you see them considered deep within the features and benefits of digital products? Not much, with the sometimes exception of gaming products and perhaps some health apps. And yet, the full User Experience (UX) that goes beyond the interface imbues our products with features that touch on one or the other or both. Game designers may deeply consider game mechanics, (rules and interactions), and dynamics, (emergent behaviors, experiences), but what about the rest of us?

The question is, when crafting products, are you considering intrinsic vs. extrinsic dimensions? At the highest level of Vision and Mission through Strategy right down to Story Creation and execution, we’re all imbuing our brands with… with… with what? The answer is likely with both intrinsic and extrinsic values; both in fact and perception. The question is: Are we doing so with intentionality.

Sometimes we can get stuck in feature factory mode and this presents a variety of risks. One is the time drain that prevents us from considering bigger picture items. Such as making sure features are truly aligned with our intended intrinsic and extrinsic values. Some of these product value dynamics might be an exercise for marketing more so than product. This can depend on company size, spans of responsibility, and the nature of cross-functional partnerships and team structures. Whomever is responsible for considering such things, it pays to execute such things properly.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General

Demystifying Crypto – Tokenomics & Stablecoins

February 26, 2025 By Scott

In past articles, I’ve tried to offer some of the basics of crypto as well as simplified understanding of the blockchains themselves. You can see these here, Demystifying Crypto Basics through Metaphor, and here, Demystifying Crypto – Blockchain Layers.

There are a couple of other fundamental topics worth discussing.

Tokenomics

Let’s talk Tokenomics. Tokenomics is a portmanteau word, derived from ‘token’ and ‘economics’.

Tokenomics is the economic design and structure of a cryptocurrency token, encompassing how it is created, distributed, used, and managed within its ecosystem. It includes factors like supply (fixed or inflationary), distribution and allocation, utility (how the token functions within a platform), governance (voting rights or protocol decisions), and incentives (rewards for participation, such as staking or mining). Well-designed tokenomics align incentives for users, developers, and investors, ensuring the token’s sustainability and growth within its network.

If you’re thinking of building a product or service that’s going to find using its own native tokens or coins useful, you’ll need to go a lot deeper than what’s going to be described here. Consider this as just a primer.

[Read more…]

Filed Under: Marketing, Product Management, Tech / Business / General

Strategic Responses to GenAI from Search

January 6, 2025 By Scott


I initially planned to write about how Generative AI (GenAI) might impact traditional search in a classic startup vs. incumbent scenario. Over time, as the landscape rapidly evolved, first I shared thoughts on “Search Tools in a GPT World” and then “Traditional Search vs. GPT Business Models.” This all leads to the obvious question… what are traditional search engines doing and what else might they do to respond?

[Read more…]

Filed Under: Marketing, Product Management, UI / UX

Traditional Search vs. GPT Business Models

January 6, 2025 By Scott

What About Business Models?

In the first part of this article series, “Search Tools in a GPT World,” we looked at Search Tools in a product environment where AI GPTs are clearly on a tear. Now we’ll look at how technology and consumer sentiment shifts are impacting economics and business models.

The rise of GPTs introduces significant shifts in business models underpinning search and information retrieval. Search engines operate primarily on ad-driven models, based on traffic, clicks, and ranking. This impacts income to both search engines and the publishers to whom they drive traffic. We’re going to focus on the search engines themselves. In contrast to traditional search, GPTs seem mostly out of the starting gate with pay-per-use, subscription, or freemium models. This may be a reflection of the resource-intensive nature of generating real-time responses. It’s a simpler business model than search, which depends on a complex ad services ecosystem. As well, ads alone might not be sensible from a P&L perspective. Let’s review some of the business models.

[Read more…]

Filed Under: Marketing, Product Management, UI / UX

Search Tools in a GPT World

January 6, 2025 By Scott

I’ve always enjoyed search, both as user and builder. So from a product perspective, I’ve been fascinated by its evolution and the recent fires lit under the traditional tools thanks to the ascendence of AIs. This will be a three part series. First, Search Tools in a GPT world, then business models, and lastly, how traditional search might respond.

So… How might the “traditional” Search industry evolve in the face of AI GPTs? Let’s take a historical tour to consider some customer pain points and values that various tools deal with and how these are morphing. It’s not as simple as GPTs are better search and it might be useful to consider other technology shifts. Did Video Kill the Radio Star? Maybe. But video didn’t kill radio. At least, not completely. Yet. OK, yes, perhaps the shift decimated revenues, but niche use cases survived through both television and even through more recent digital streaming. Even satellite radio was also able to find a place. Will the information retrieval industry experience something similar with what’s been billed as an even more disruptive technology? Or is this truly something radically different if we consider this shift on the level of industrial revolution?

Will the future of Search follow a similar path? Perhaps somewhat, but maybe not quite the death blow some have suggested given there seem to be a lot of niche values for Search. AI driven GPTs, (Generative Pre-trained Transformers), are already changing the search landscape. But their evolution is not as simply obvious as “this is a better search” for at least two related, but separate reasons. First, GPTs can likely excel past traditional search for a wide variety of use cases. But perhaps not all. And second, GPTs can and are used for significantly different use cases than search.

[Read more…]

Filed Under: Marketing, Product Management, UI / UX

  • 1
  • 2
  • 3
  • Next Page »

Recent Posts

  • Saving Lives through Social Emotional Learning
  • Teach Your Children (AI) Well
  • PM Perspective: Is AI a Great Business?
  • When LLM Models Get all Forked Up
  • GPTs and LLMs from a User Use Case Perspective

Categories

  • Analytics
  • Book Review
  • Marketing
  • Product Management
  • Tech / Business / General
  • UI / UX
  • Uncategorized

Location

We're located in Stamford, CT, "The City that Works." Most of our in person engagement Clients are located in the metro NYC area in either New York City, Westchester or Fairfield Counties, as well as Los Angeles and San Francisco. We do off site work for a variety of Clients as well.

Have a Project?

If you have a project you would like to discuss, just get in touch via our Contact Form.

Connect

As a small consultancy, we spend more time with our Clients' social media than our own. If you would like to keep up with us the rare times we have something important enough to say via social media, feel free to follow our accounts.
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2025 · TetraMesa, LLC · All Rights Reserved