In a prior post, I poked a bit of fun at some IoT fails. Some might not be so funny. And so far, I’m not aware of anything resulting in a great deal of personal injury or death. So far. But here’s the thing… we’re getting ahead of ourselves here. The rush to market and possibly the industry mantra of Minimal Viable Product (MVP) is going to dump some more bad products on the market. Unfortunately, security is still very poor across the IoT marketplace. There’s a lot of reasons for this. Not the least of which is there’s not a lot of value to building it in; just costs. The sad reality is that security costs are often a so-called “negative externality.” That is, any impact is suffered by a third party. This will likely change once some more lawsuit hungry lawyers get more deeply involved.

So what can you do for now? That very much matters whether you’re a Consumer or a Maker of such items. As a Consumer, I’ve got a bunch of this stuff rattling about. As a Product Manager, I’ve only worked briefly on one effort, so hardly an expert. But here you go… [Read more…]

Things. And the Relationships Among Them

Many years ago I’d read a discussion about a few early science fiction writers. One thing that particularly struck me was thoughts about how it was one thing to imagine a few potential possibilities for technology or products, but quite another to brainstorm all of the side impacts of such things, both obvious and non-obvious. Those writers who thought of flying cars well before their time may have been prescient. But the ones who thought about how that might require new air traffic patterns, accident management, skyborne fast food pickup windows and more, they were even more visionary. They thought through what a lot of the cascade side effects might be; both for adjacent technologies and systems, and sociologically.

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Internet Of Things, (IoT), can run from a sensor to keep track of watering your lawn to your car to who knows what. Pressing a button or just giving a voice command to have your vehicle pull up in front of the restaurant sounds like a great idea. So does having your car call for help if you hit something with it and you’re non-responsive.

Still, we’re not quite there in terms of all the smarts with smart devices just yet. It’s called the Internet of Stupid. Here’s a fun summary of some idiot savant servants, (perhaps one day our masters), have been up to over the past few years!

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Digital Marketing 101 Mistakes in 2016

Know Your Customer. Know Your Customer Journey. Understand their Messaging Needs. Do this… Before you send messages!

It’s funny we’re still here in terms of minor league mistakes for major brands. I’m not here today to pick on Macy’s in particular. I like Macy’s. Decent store and brand. They’re a generous corporate citizen with a great Thanksgiving Day parade and they put on great NYC fireworks. My wife and I get stuff there sometimes. I think my mom used to take me there when I was a kid. And then there’s this email my wife got Christmas Day I’ll show you below. So even though I like Macy’s just fine, it’s important to point out errors like this so that maybe digital marketers or more junior digital professionals can learn from the mistakes of others. [Read more…]