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		<title>Book Review: Inspired</title>
		<link>http://tetramesa.com/book-review-inspired/</link>
		
		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Mon, 03 Apr 2017 14:47:54 +0000</pubDate>
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					<description><![CDATA[Worth Reading? Yes. Inspired&#8211; Marty Cagan. Why? This book was embedded somewhere in my &#8220;To Be Read&#8221; pile for several years. It should have been closer to the top. Marty Cagan, founding partner of the Silicon Valley Product Group, former VP, Product at eBay, and other things&#8230; has provided a really great group of insights [&#8230;]]]></description>
		
		
		
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		<title>Outside In: The Power of Putting Customers at the Center of Your Business</title>
		<link>http://tetramesa.com/outside-in-the-power-of-putting-customers-at-the-center-of-your-business/</link>
		
		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Tue, 10 May 2016 23:31:06 +0000</pubDate>
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					<description><![CDATA[Worth Reading? Yes. Why? In the buzzword compliant world of business we so often hear about the importance of the customer. Seems obvious. After all, that&#8217;s where the money comes in, right? And yet even with better tools like customer journey maps and user personas, as consumers or business customers we still experience challenging interactions [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">878</post-id>	</item>
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		<title>Book Review: Beautiful Visualization</title>
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		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Tue, 07 Oct 2014 19:18:44 +0000</pubDate>
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					<description><![CDATA[Worth Reading? Yes. Why? Amazon.com Widgets First Word: If you get this book, I don&#8217;t suggest doing so for a black &#38; white device or a handheld. (So small Kindle is likely a bad idea. iPad would be fine.) There&#8217;s a lot of graphics and meaningful color use, so I think small screen or b&#38;w [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>	</item>
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		<title>Book Review: Information Design Workbook</title>
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		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Thu, 15 Aug 2013 19:16:00 +0000</pubDate>
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					<description><![CDATA[Worth Reading? No. Why? Amazon.com Widgets For the under $15 price on Amazon, this book is likely worthwhile for those brand new to the field of online interaction design. For any with even a little bit of experience, however, it&#8217;s not very deep. Moreover, for all readers, there&#8217;s some odd problems with the book itself [&#8230;]]]></description>
		
		
		
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		<title>Book Review: Why We Buy &#8211; Updated 2009 Edition</title>
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		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Sat, 09 Feb 2013 19:23:14 +0000</pubDate>
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					<description><![CDATA[Worth Reading? Yes. Why? Amazon.com Widgets It&#8217;s been years since I&#8217;ve read the original. This book is a must read if you have anything to do with marketing products of any sort to just about anyone. Does that seem a bit strong of an endorsement? Perhaps. Underhill may have written this book primarily to offer [&#8230;]]]></description>
		
		
		
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